CreativityQ© Questionnaire


CreativityQ identifies where on the creativity scale an individual might sit, identifying whether they are more innovative or adaptive. This allows insight into the sort of working style and role for which they be best suited.


The CreativityQ assessment is also suitable for individuals who wish to understand their current level of creative problem-solving style, especially regarding their preference towards a more adaptive or innovative approach. The results from this assessment can assist personal and professional development.

User Requirements

Are you looking to better understand how you approach tasks, or whether you are naturally an innovator or an adaptor? Purchase licences for individual usage here. You will receive a code to allow you access to the system, which will enable you to undertake the assessment, providing you with a report around your ideal working style and including development advice to help you be able to work in both ways as required by a role.

Buying multiple tests - do you need a corporate account? Speak to our sales team for bulk discounts on test purchases in preparation for a recruitment process or assessment centre. Once purchased, you will receive Licence codes to enable you to distribute the assessments to your candidates as required.

Licence codes are for single use only and the assessment must be completed within 3 months.

What happens next

Once you have completed the secure online payment through Worldpay, you will be sent a Welcome email containing licence codes for the purchased tests.

The assessment is accessed by redeeming the licence code on our ADAPT platform.

If you / your participants have previously registered an account on our ADAPT platform and have a username and password, this licence code can be redeemed against existing accounts by logging in at If not, you / your participants will need to register a new account at, and enter the licence code during this process.

The test can then be taken through the ADAPT platform. Once the test is completed, a report containing the results and how to interpret them will become available as a PDF download.

For assistance during this process, please see support details provided in the welcome email.

Taking the questionnaire

This online questionnaire is untimed, and has no right or wrong answers. It should take about 20 minutes to complete all the questions.


The results of this questionnaire are provided as an overall score plus scores for each section, all normed and shown within a colour banding for easy identification of level.

Download a sample report to see what to expect.

Our Psychologists say

When asked if they are creative, some people will say they are, whilst others will say they are not. As a society, in the Western hemisphere particularly, creativity is seen as synonymous with innovation. However, research has established that there are two styles of creativity, Adaptive thinking and Innovative thinking, which form a continuum. Neither style is better than the other and, indeed, both styles are needed for a project to be completed effectively. Innovators have new ideas, Adaptors take existing ideas and make them work better. The individual preference will impact areas that include not only problem solving and decision making but also the approach to work in terms of structure and openness to change.